G'day, I am Johanna a Product Design Leader with a passion for design thinking, technology and adventure.
I value integrity, growth, collaboration and intelligent design.
PROJECT 01 / 07
Light – From creating a vision for the future of mindfulness to a tangible app.
CLIENT: Light
ROLE: Product Design Lead
DATE: 2021–2022
Light is a mindfulness platform for personal growth and human connection. It offers techniques to help people expand their capacity in adapting to the exponential change of today's world and find deeper connections in life. I lead the Product Design from early-stage research to high-fidelity prototypes and implementation.
PROJECT 02 / 07
Basiq – Build the future
of financial services
CLIENT: Basiq
ROLE: Product Design Lead
DATE: 2020
Basiq.io is a data aggregation platform (API and Sass) helping FinTechs, Lenders and Banks to build powerful financial solutions. As the Product Design Lead, I was responsible to deliver products and features in response to the Consumer Data Right Regulations (2019) which is part of the Open Banking rollout in Australia.
CLIENT: Flexigroup
ROLE: UX / UI
DATE: 2017 / 2018
I provided UX and UI leadership and services for Flexigroup, a diversified financial group. I was asked to work on the leasing product named Lisa. Following a strategic rebrand, Lisa. required a new online application process and dealer portal. Also, I created a design system to strengthen brand consistency and speed up implementation processes.
PROJECT 04 / 07
Smartway – Why wait to buy? Rent it Now!
CLIENT: Flexigroup
ROLE: UX / UI
DATE: 2017 / 2018
Flexigroup is a diversified financial group. I was asked to work on the leasing product named Smartway which required a new online application process and dealer portal. Also, I created a design system to strengthen brand consistency and speed up implementation processes.
CLIENT: IKEA AUSTRALIA
ROLE: Visual Designer, Planner
DATE: 2015
I was contracted to work on the new IKEA stores in Tempe and Marsden Park (NSW), Springvale (VIC) and Canberra (ACT). Developed implementation guidelines for all communication within IKEA stores, including car park signage, customer guidance and in-store signage to navigate people strategically through the store, safety manuals, food handling guidelines and all internal communication.
PROJECT 06 / 07
SocietyOne – A better deal for borrowers and lenders, one brilliant funding moment at a time.
CLIENT: SocietyOne
ROLE: ART DIRECTION
DATE: 2020
SocietyOne is a Marketplace Lender and award-winning start-up. As part of the product team, I practice across research, strategy, design and delivery. I translated research insights into innovative products resulting in a significant increase in new loan applications, an increase in overall customer satisfaction and a reduction in customers calling the help desk.
PROJECT 08 / 07
SKYE – Mastercard Packaging design
CLIENT: Flexigroup
ROLE: Design
DATE: 2017
SKYE Mastercards is a product initiative by Flexigroup. It was launched in 2018. During my time with the organisation, I helped the design team to develop the concept and design for the SKYE Card packaging. It was a project I enjoyed. The tools I used to create and test this prototype test how the card will reveal were scissors and glue.
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